Best Bulk Text Message Services

Create loyal customers by marketing to them on their phone

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Bulk text message services let businesses take advantage of one of the most innovative tools for engaging with customers. From offering coupons and announcing specials to running surveys and contests, text message marketing lets even the smallest businesses stay current and competitive.

Text message marketing works. Studies show that 75% of consumers actually want to receive texts with special offers. Text messages have a 98% open rate compared to 20% of emails, and 19% of links in text messages are clicked versus only 2% of links in emails.    

We looked at over a dozen bulk text message services for this review based on ease-of-use, features, scalability, price, and more. Here are our top picks.

The 7 Best Bulk Text Message Services of 2022

Best Overall : EZ Texting


EZ Texting

EZ Texting

Founded in 2006, EZ Texting is a leading SMS marketing software provider serving over 165,000 users for businesses including Domino's and Ikea. We chose it as the best overall because it offers a wide range of text message marketing tools for companies looking for new ways to increase customer engagement.  

As its name implies, EZ Texting makes it simple for businesses to market to their customers using text messaging. Users just choose a keyword and let the software create a sharable shortcode. 

For example, a business owner chooses DEALZ as a keyword and gets the shortcode 313131 from EZ Texting. They can then send the following message to their customers: “Text DEALZ to 313131 to get monthly coupons." Customers who text the keyword automatically become subscribers and get added to the business’s list.  

EZ Texting offers many automated marketing features, including drip campaigns, text forwarding, recurring messages, reminders, and polls. Users can also personalize messages for each customer using an existing database or a list of subscribers generated by the platform. Finally, EZ Texting integrates with a number of powerful third-party marketing tools, including Constant Contact, Zendesk, Mailchimp, Hubspot, Squarespace, Salesforce, and more.

EZ Texting offers four plans: Value, Essentials, Premium, and Custom. You can save 20% off the monthly pricing with annual plans. Besides adding features going up to a higher plan adds the number of keywords, textable numbers, and users you can have. The Essentials plan offers a free trial. The Value plan starts at $19 a month when paying annually, and on the other end of the spectrum, the Custom plan starts at a monthly cost of $299 when you pay annually.

Runner-Up, Best Overall : SlickText


SlickText

SlickText

SlickText was created in 2012 by founder Matt Baglia who was disappointed with the choice of text marketing tools in the marketplace at the time. Since then, it has grown to serve over 70,000 users for businesses including FedEx, United Airlines, Lyft, and Hyatt. We chose it as our runner-up because it offers a full suite of text messaging features in an easy-to-use platform.

SlickText offers an intuitive interface that makes it easy for users with no text message marketing experience to quickly become adept with the platform. The company’s website also offers step-by-step instructional guides on creating an account, reserving a keyword, and setting up autoreply. Users can get fast customer support via phone, email, or live chat.

SlickText gives users many standard text message marketing features, including drip campaigns, autoresponders, scheduling, picture messaging, surveys, birthday texts, and text-to-win contests.

SlickText also provides users with robust reporting, segmentation, personalization, and email capture features and integrates with over 4,000 third-party apps through Zapier, including Facebook Ads, Twitter, Mailchimp, Zoho CRM, Shopify, and more.         

Basic Plan

  • $29 per month
  • 500 texts per month
  • 2 text words
  • Unlimited contacts
  • Picture messaging
  • Rollover texts
  • Live chat support

Step Up Plan

  • $49 per month
  • 1,000 texts per month
  • 4 text words
  • All Basic Plan features

Lil Bro Plan

  • $79 per month
  • 2,000 texts per month
  • 6 text words
  • All Step Up Plan features

Big Bro Plan

  • $139 per month
  • 3,600 texts per month
  • 8 text words
  • All Lil Bro Plan features
  • One on one onboarding session

From here, there are several more plans that get even larger. See the SlickText site for more info.

SlickText also offers a 14-day free trial that includes 50 texts and one textword (keyword).

Best for Quick Setup : TextMagic


TextMagic

TextMagic

TextMagic was created in 2001 by University of Cambridge mathematics student Dan Houghton just as text messaging was beginning to explode. Since then, the company has grown to serve more than 100,000 users for small businesses worldwide. We chose it as the best for quick setup because it’s built to let anyone send their first text marketing message within minutes of setting up an account.

As with other bulk text messaging services, TextMagic makes it easy to import a list of contacts, organize them, and schedule messages to be sent out, all using a simple and intuitive interface. Getting started is easy. Users simply create a free account, set up prepaid credit payments, and start sending and receiving text messages right away. 

TextMagic offers virtual toll-free numbers in 25 countries, so customers don’t have to pay to reply to messages. The platform can also forward calls made to these virtual numbers to any other number the user wants. TextMagic offers many standard text messaging features like automation rules, surveys, attachments, and text-to-speech and email-to-text.

Finally, TextMagic integrates with thousands of third-party apps through Zapier to expand its marketing capabilities. It offers an API that allows developers to connect the platform to just about any type of business software.       

TextMagic offers a pay-as-you-go pricing model. Prices start at $0.04 per text in the U.S., with varying rates to other countries. The company also offers a 30-day free trial with a subscription fee of $4 per month after that for virtual numbers.

Best for Small Businesses : Textedly


Textedly

Textedly

Textedly was founded in 2016 to provide small businesses with an affordable text messaging marketing platform. The company serves thousands of customers from businesses including Walmart, GoDaddy, Coca-Cola, JetBlue, FedEx, and Disney. We chose it as the best for small businesses because it offers a basic, no-frills set of text message marketing features to help businesses get started quickly.

Textedly offers a clean web-based interface that lets users access common messaging features, including scheduled campaigns, custom subscriber data, picture messaging, email capture, and autoresponders. Textedly is also one of the only companies that can send a text message of over 300 characters. Textedly also integrates with over 3,000 apps directly and can integrate with additional apps via Zapier.

Textedly keeps things simple for small businesses with basic reporting that gives users real-time data such as user activity and history, interactive graphs, and performance metrics. The platform also supports an unlimited number of users, can import subscriber lists from another text messaging provider, and makes it easy to upgrade to a bigger texting plan anytime. 

Textedly offers 13 plans in total, but we are only showing pricing for the tiers best suited for small- to mid-sized businesses.

Starter Plan

  • Free for 14 days
  • 50 messages
  • 1 custom keyword

Bronze Plan

  • $24 per month
  • 1,200 messages per month
  • 1 custom keyword

Plus Plan

  • $39 per month
  • 2,400 messages per month
  • 2 custom keywords

Enterprise Plan

  • $50 per month
  • 4,200 messages per month
  • 3 custom keywords

These prices are when billed annually.

Textedly offers a 14-day free trial with limited features via the Starter Plan. They also give you free incoming messages with every plan.

Best for Scalability : Trumpia


Trumpia

Trumpia

Trumpia was founded in 2006 and has since grown to over 80 employees serving over 2,000 customers, including Costco, GM, Baltimore Ravens, and Goodwill. We chose it as the best for scalability because it offers robust automation, targeting, and enterprise-grade messaging features to help small businesses grow.

Trumpia offers many standard text messaging features, including drip campaigns, scheduled reminders, contact importing, mobile keywords, and detailed reporting. The platform also offers advanced engagement tools, including yes/no response texts, auto-responses, SMS coupons, text-to-vote messages, and a shuffle responder for sending random fun messages.

Trumpia also offers more powerful automations than most other providers we reviewed. The platform automatically captures data as subscribers respond to text prompts and filters subscribers based on their interests, characteristics, and behavior. This type of detailed tracking lets businesses segment and target their customers more accurately instead of blasting everyone with the same messages. 

Finally, Trumpia integrates directly with Salesforce and thousands of other third-party apps through Zapier. Developers can create nearly any software integrations using Trumpia’s APIs and pre-programmed tools. 

Trumpia offers 11 plans that range from $76 to $3,196 per month when billed annually based on the number of messages and emails included. Below, we provide details for the plans most suitable for small businesses. Trumpia also offers additional plans beyond the ones featured here.

Core Plan 3,000

  • $76 a month, billed annually
  • 3,000 SMS messages a month
  • 15,000 emails
  • Unlimited keywords
  • And more

Core Plan 5,000

  • $100 a month, billed annually
  • 5,000 SMS messages a month
  • 25,000 emails
  • Unlimited keywords
  • Onboarding
  • And more

Core Plan 7,500

  • $116 a month, billed annually
  • 7,500 SMS messages a month
  • 37,500 emails
  • Unlimited keywords
  • Onboarding
  • And more

Best Price : SimpleTexting


SimpleTexting

SimpleTexting

Originally founded in 2010 to provide a variety of marketing services, SimpleTexting shifted gears to SMS marketing just a year later. Today the company supports thousands of customers from businesses including Starbucks, Cisco, Century 21, and Samsung. We chose it as the best price since it offers the lowest priced plans per text message of any service we reviewed.

In addition to letting users import a list of contacts like other text message marketing providers, SimpleTexting also lets businesses use their existing business phone line to receive texts. The company can also provide businesses with random or vanity dedicated short codes.

SimpleTexting offers most typical bulk message marketing features, including custom fields, autoresponders, text-to-win, text-to-vote, scheduling, segmentation, polling, and analytics. Other features include the ability to sign up for text messages via a web form, self-cleaning lists that check for dead numbers, automated birthday texts, and more.

Finally, SimpleTexting offers direct integrations with many third-party apps, including Mailchimp, Salesforce, Slack, and Twitter. Users can also choose from thousands of other integrations through Zapier or have their developers customize their own using SimpleTexting’s API.  

All of SimpleTexting’s plans come with a 14-day free trial and include free incoming SMS messages, unlimited contacts, support seven days a week, unlimited keywords, and rollover credit. Subscription pricing is based on the number of messages expressed as credits:

  • 500 credits: $29 per month (5.5¢ per additional credit)
  • 1,000 credits: $49 per month (5¢ per additional credit)
  • 2,000 credits: $79 per month (4¢ per additional credit)
  • 3,000 credits: $109 per month (4¢ per additional credit) 
  • 7,500 credits: $229 per month (3.5¢ per additional credit)
  • 25,000 credits: $549 per month (2.5¢ per additional credit)
  • 50,000 credits: $899 per month (2.0¢ per additional credit)

Best for Customization : Twilio


Twilio

Twilio

Twilio is a communication platform providing a wide range of services including messaging, voice, and video. It is used by a number of top brands, including Lyft and Doordash. We chose it as the best for customization since it’s primarily built for developers who can build it any way they want using Twilio's API.

Twilio lets developers create any type of bulk messaging service they want. The platform’s Programmable Messaging API can be configured to let users send customer notifications, mass alerts, targeted marketing messages, verifications, and more via text, WhatsApp, and chat.

For those who are not developers, the company offers Twilio Studio. This drag-and-drop builder lets users build any workflow they want, including surveys, appointment reminders, autoresponders, call forwarding, call center workflows, posting messages to Slack, etc.   

Finally, users can connect their Zapier account to Twilio to bypass coding completely. Examples include sending and receiving text messages using email or posting texts to Slack or Google Sheets.

Twilio offers pay-as-you-go pricing for its SMS features. Sending and receiving messages via local or toll-free numbers or shortcodes costs $0.0075 per message. Picture messages can be sent via local numbers or shortcodes for $0.0200 and received for $0.0100 per message in most cases.

Twilio also offers dedicated local numbers for $1 per month and dedicated toll-free numbers for $2 per month. Customers can also use their existing local or toll-free numbers for $ 0.50 per month.

What Is a Bulk Text Message Service?

Bulk text messaging services let businesses send short, targeted messages to their customers about special deals and promotions right to their phone. For instance, a pizzeria might send users a message saying, “Text PIZZA to 12345 to get 10% off your next order.”

Since customers are constantly tied to their phones, text messaging can actually be a more effective way to connect to them than email. Studies show that 75% of millennials actually prefer text communications for deliveries, promotions, and surveys over any other form of communication.

How Does a Bulk Text Message Service Work?

Bulk text message services provide businesses with shortcodes, keywords, and a dashboard for managing messaging campaigns.

A shortcode is a five- or six-digit code that customers can send a message to instead of having to dial a phone number with an area code. A keyword is what a customer texts to the shortcode that opts them into a particular offer or promotion. 

For instance, a business can send a message to its customers that says, “Text DEALS to 76543 to get monthly coupons.” The word DEALS is the keyword and the number 76543 is the shortcode. When customers text DEALS to 76543, they will automatically be added to a list and get coupons texted to them every month.

How Much Do Bulk Text Message Services Cost?

Bulk text message services typically offer monthly pricing based on the number of messages the business can send out each month. Pricing generally starts around $25 for 500 messages to between about $39 to $79 for 2,000 messages. Other services offer a pay-as-you-go pricing with fees starting at $0.04 per text.

Are Bulk Text Message Services Worth the Cost?

Bulk text messaging services work well for businesses with established customer lists or who want to begin building a customer list. They are also best for businesses that offer rotating discounts, specials, and promotions. For instance, a dentist's office that only offers a once-a-year teeth-cleaning special won’t benefit as much from text message marketing as a salon offering monthly deals on products and services.

Bulk text messaging is also ideal for businesses with a younger customer base. As noted earlier, 75% of millennials prefer text messages for deliveries, promotions, and surveys over phone or email communications.

How We Chose the Best Bulk Text Message Services

We looked at over a dozen service providers for this review. Because text message marketing is still new to most businesses, we wanted to find companies that made it easy to get started and offered an intuitive dashboard for managing campaigns. 

We also made sure to choose providers that offered integrations with other marketing tools to help businesses build on their existing systems. Finally, we made sure to choose text message providers with flexible pricing plans. As businesses learn how text message marketing can create loyal customers and increase their sales, they will need to have a platform that will scale with them as they grow.