Best Blogging Platforms

Pick the right one to showcase your writing

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A blogging platform is an online home for your writing, creative works, and other business ventures. While running and maintaining a blog can be time-consuming, it may be worth it if you want to make money on the internet, showcase a freelance or creative portfolio, or share your point of view with the world. Every blogging platform offers different features and capabilities to help you achieve a variety of goals.

The best blogging platforms are affordable, feature-rich, and user-friendly. We analyzed 10 blogging platform providers before compiling our list of favorites. Keep reading to discover which option may be best for you.

The Best Blogging Platforms for 2021

Best Overall : WordPress.org

WordPress

 WordPress

Why We Chose It: WordPress.org takes top honors because the platform is versatile, easy to use, and can easily adapt to your business or blog.

What We Like
  • Flexible and adaptable to your needs

  • Feature-rich with robust capabilities

  • Extensive library of support documentation

What We Don’t Like
  • Need to purchase a domain and hosting

  • Learning curve to get started

We like WordPress.org because it allows you to build any website you can imagine. Your blog can be as simple or as complex as you want it to be, adapting as your goals change. 

Currently, the popular blogging platform powers 39% of websites on the internet. 

Here are some of the highlights offered by WordPress:

  • Themes to personalize the appearance of your site
  • Templates designed to showcase your business, freelance portfolio, creative works, or ideas
  • Plug-ins to add advanced functionality
  • SEO-friendly
  • Responsive on mobile devices
  • E-commerce capability
  • Several security features 
  • Easy to install 

You don’t need to be a software engineer to create a blog with WordPress, but you can use code if you know it. Themes and plug-ins make it straightforward to design and create your blog. You can also download a plug-in that's a drag-and-drop page builder, making it even easier to get up and running.

While there is a learning curve, beginners should pick things up quickly. There is a vast amount of documentation available, as well as a tech support community. You can also find various tutorials on sites like YouTube to help you design your blog.

WordPress.org itself is free. However, you’ll need to purchase a domain name and web hosting before installing the platform. Domain pricing varies based on the website name you choose. Web hosting usually starts at a few dollars a month, but you can upgrade as your site gains traffic or users. Some themes and plug-ins are free, while others are paid. 

If you don’t have the budget for a domain and hosting, consider WordPress.com, which is WordPress’s free platform. It lacks some of WordPress.org’s capabilities, but it's a good starting point for your blog or freelance portfolio.

Best for Beginners : Wix

Wix

 Wix

Why We Chose It: Wix makes starting your blog super simple with a drag-and-drop page builder and templates to choose from.

What We Like
  • Platform technology can build a basic website for you

  • Free version is available

What We Don’t Like
  • Complicated pricing structure for premium plans

  • Some plans are expensive

  • Even paid plans impose storage limits

With Wix, you can launch your blog with just a few clicks. You can start with one of many templates or answer some quick questions and the platform will generate a simple, customizable website for you. The page builder is drag and drop, so laying out and styling your blog is easy.

Wix is free to start, but the free version has limited functionality. You’ll also have a Wix domain and platform ads in your content.

Website and Business premium plans are available. Website plans are specifically designed for freelancers, business owners, or hobbyists that want more features. Business plans are geared toward those who want to run an online store.

There are four Website plans. Each subsequent level includes the features of the previous tier(s).

Wix Website Plans
Plan Features Price Per Month
Combo Custom domain

One year free domain name registration

Wix ads removed

Free SSL certificate

3GB of storage

30 minutes of video

24/7 customer support
$14
Unlimited 10GB of storage

One hour of video

$300 worth of ad vouchers

One year free access to Site Booster and Visitor
Insights apps
$18
Pro 20GB of storage

Two hours of video

One year free access to an events calendar app

Professional logo

Logo files for social media use
$23
VIP 35GB of storage

Five hours of video

24/7 priority support
$39

There are three Business plans. Each subsequent tier includes the benefits of the previous level(s).

Wix Business Plans
Plan Features Price
Basic Secure online payments

Recurring payments

Customer accounts

Unlimited products

Abandoned cart recovery

Custom domain

One year free domain

Wix ads removed

20GB of storage

Five hours of video

$300 worth of ad vouchers

24/7 support
$23
Business Unlimited 35GB of storage

10 hours of video

Subscription plans

Automated sales tax calculation on 100 transactions

Advanced shipping
$27
Business VIP 50GB of storage

Unlimited video hours

Custom reporting

Automated sales tax calculation on 500 transactions

24/7 priority support
$49

For a detailed, side-by-side comparison of all plans, please see Wix’s website.

The company periodically runs 50%-off sales on select plans. Wix also offers a 14-day money-back guarantee to ensure your satisfaction.

Best for Writers : Medium

Medium

 Medium

Why We Chose It: Medium’s main focus is helping you publish your writing, and it offers a program that helps writers earn money from their writing.

What We Like
  • Easy to publish your writing

  • Free to use

  • Possible to earn money through the Partner Program

What We Don’t Like
  • Lacks features like e-commerce

  • Custom domain not yet available

We like Medium because the platform is exclusively focused on the written word, and it’s free to use and easy to get started. All you need to do is create an account, which you can do with an email address, Google account, or Facebook account.

Once your account is active, click on “create a story” and begin writing. You can publish both short- and long-form content. To promote interaction and community building, readers can start a dialogue on each story’s page. 

You can quickly personalize your blog, upload your logo, and choose from an array of colors and fonts. Soon, the platform will offer custom domains to writers.

You can blog alone or join a Medium publication to work with others. You can also send newsletters from the platform. And if you want to track how your stories are performing, check out your stats dashboard. Using that insight, you can tailor your writing to meet your audience’s interests.

While you can use Medium as a hobbyist, it is possible to earn money from your writing. The Partner Program is free to join and pays out monthly based on the amount of time visitors spend reading your content. 

The platform also earmarks a certain percentage of membership revenue for redistribution to authors. If a given member spends 20% of their time on Medium reading your stories that month, you’ll receive 20% of those allocated funds.

Best for E-commerce : Weebly

Weebly

 Weebly

Why We Chose It: Weebly helps you set up and run an online store easily and on a shoestring budget.

What We Like
  • Simple e-commerce setup

  • Budget-friendly plans

What We Don’t Like
  • Blogging feels like an afterthought

We like Weebly since you can launch your e-commerce shop quickly and for little or no money. You don’t need technical skills to start a custom digital store with the company’s website builder. The tool is user-friendly, and written guides are available if you need help.

Weebly offers four different plans to suit a variety of needs and budgets. Each subsequent plan includes the features of the previous plan(s).

Plan Features Price Per Month (billed annually)
Free Website hosting

SSL security

SEO optimization

Lead capture

Instagram feed

Shopping cart

Unlimited items

Inventory management

Automatic tax calculations

Coupons 

Square gift cards

Support via email, chat, and community forum
$0
Personal Custom domain

Pop-up messages

Digital products

Shipping calculator
$6
Professional Unlimited storage

Advanced data analytics

Free domain

Square ads removed

Password protection

Phone support
$12
Performance Advanced e-commerce insights

Product reviews

Shipping labels

Abandoned cart emails

PayPal

Priority support
$26

While Weebly can help you launch your store, it can also help you start a blog. Creating a personalized blog is simple with the platform’s drag-and-drop page builder. Readers can comment on posts, and you can schedule content to publish in advance.

You can manage and track your website from your computer or mobile phone. If you already have a domain name, you can transfer it. Otherwise, you may purchase one through the platform.

Best for Hobbyists : Blogger

Blogger

 Blogger

Why We Chose It: Blogger is free to use but still comes with some advanced features.

What We Like
  • Free to use

  • Offers some advanced features

  • Simple to set up and start blogging

What We Don’t Like
  • Google account required for use

  • Lacks features like e-commerce

Part of Google’s suite of products, you can get started blogging quickly for free with Blogger while still enjoying perks including: 

  • Free blogspot.com domain
  • Free Google storage for blog-related digital assets
  • Ability to earn ad revenue from Google AdSense
  • Connect to Google Analytics to get blog visitor insights

If you’d prefer, you can purchase a custom domain through Google Domains. The cost will depend on the name you choose to buy.

Blogger is easy to use. The user interface is intuitive and setting up your blog is simple. You don’t need to know any code and you can add, remove, or rearrange elements on your page with a few clicks. You’ll have your choice of templates, layouts, and background images. You can also upload your own photos.

If you need support, Google provides written guides, video tutorials, and a community forum.

Best for Community Building : Ghost

Ghost

 Ghost

Why We Chose It: Ghost helps you build a monetized community around your content.

What We Like
  • Unique business model

  • No transaction fees

  • No immediate bumps to the next plan

What We Don’t Like
  • Plans are pricey

  • More technical than some of the other platforms

  • No refunds given

We like Ghost because it's a unique mix of blogging and a membership community by allowing you to create subscription-based content. You’ll need to have a large and committed audience, though, for Ghost to be an effective way to monetize your content and earn recurring revenue.

If you want to use Ghost for your membership community, you’ll get features including: 

  • An easy-to-use interface
  • Content that looks great on all devices
  • Rich content editor that allows text, image, and video
  • SEO optimization
  • Member insights
  • Integration with popular online tools and apps like Slack, Google Analytics, and various social media platforms

To leverage your existing audience, you can connect your email lists, contact databases, or Patreon supporter rosters to Ghost.

If you’re tech-savvy, and can host the open-source software on your own server, computer, or Raspberry Pi, you can get Ghost for free. If you need help with the installation, the provider can do it for you for $99.

Your revenue is collected via Stripe. While Stripe charges transaction fees, Ghost doesn’t, so you get to keep more of what you earn. Plus, the platform looks at your business on a rolling three-month basis. That way, you won’t get bumped to the next plan after one big month.

Ghost offers three plans to cater to different business levels:

Plan What’s Included Price Per Month (billed annually)
Basic 100,000 views

Two administrative users

1,000 members

Email support
$29
Standard 500,000 views

Five administrative users

8,000 members

Custom SSL

Priority support
$79
Business 1,000,000 views

15 administrative users

35,000 members

Custom SSL

99.9% uptime service level agreement

24/7 priority support
$199

All plans include:

  • SSL security
  • Custom domain name
  • Installation, updates, and backups
  • Full data ownership
  • Migration from a previous website or blog

Ghost gives you a 14-day free trial. You can cancel your plan anytime, but they do not offer refunds.

Final Verdict

Blogging platforms have been around for years, and new ones are entering the market regularly. The volume of options can make it difficult for you to choose the ideal provider for your goals and budget. However, based on ease of use, available features, customer support, cost, and other factors, WordPress.org is our best overall choice for the best blogging platform.

Before you start your new venture, we urge you to do some additional research on any platform you might want to use. It will likely save you time, money, and unnecessary work in the future.

Compare Providers

Service Provider Why We Chose It Monthly Cost
WordPress.org Vast range of website and blog possibilities $0 (but must buy a domain and hosting)
Wix Simple (or done for you) blog creation $0-$49 (based on the plan selected)
Medium Primary focus is written content $0
Weebly Robust, budget-friendly e-commerce features $0-$26 (based on the plan selected; billed annually)
Blogger Free blog setup with notable perks $0
Ghost Unique marriage of blogging and membership community $29-$199 (based on the plan selected; billed annually)

FAQs

What Is a Blogging Platform and What Does It Do?

A blogging platform is a digital home for your business, portfolio, or personal or professional thoughts. It lets you showcase your offerings, professional works, and unique viewpoint so that other people can find, learn about, interact with, or possibly even hire you. 

A blogging platform can be used to document a personal journey, earn a side income, or make a full-time living.

Who Should Use a Blogging Platform?

You should consider using a blogging platform if you:

  • Would like to keep an online journal
  • Have a message you want to share
  • Freelance and need a digital portfolio 
  • Own a business 
  • Want to start an online store

No matter your goals, a blogging platform can help you establish an online presence in the digital world.

What Are the Benefits of Using a Blogging Platform?

Using a blogging platform has several benefits. You:

  • Have one central place to create and store your work 
  • Get increased visibility for your brand, portfolio, or ideas
  • Gain access to templates and tools to build your site (no coding skills required)
  • Join a community of other bloggers that you can network with or receive support from
  • Can share your posts easily on social media

A blogging platform can also act as a home for your resume, giving you an easy place to direct potential clients or employers and showcase your work. 

How Much Does a Blogging Platform Cost?

Blogging platform cost varies based on what provider you choose and which plan you select. Several platforms let you start and run a basic blog for free. If you want more advanced features, you could pay up to $50 or more per month. 

Many blogging platforms offer a free trial, so you can try before you buy.

How We Chose the Best Blogging Platforms

We carefully reviewed 10 blogging platforms for benefits included, customer service available, cost, and ease of use before picking our top six. Though it wasn’t a leading factor, we also considered company longevity and general reputableness.

All of our winners offer robust features, make getting started simple, and provide customer support if you get stuck.