Get Mission Statements of Popular Automobile Companies

2014 Chicago Auto Show Media Preview - Day 2
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What do the top car companies in the U.S. and around the world really care about?  The answer can be found in the corporate mission statements of automotive companies like BMW, Ford, Honda, Audi, Chrysler, and more.  Often what drives the leaders of the largest automobile manufacturers, retailers, and automotive service companies is quite different from what their Super Bowl advertising commercials would like auto consumers to believe.

Top Automobile Company Mission Statements

This is an index of mission statements for the top American and international automobile and automotive services companies operating in the United States. A summary of each company's mission statement is included in this index.

This mission statement index is arranged alphabetically,  according to the name of the auto company.


U.S. Headquarters: Torrance, California
International Headquarters: Minato, Tokyo, Japan

The Honda Corporation created the Acura brand in order to continue delivering fresh ideas with the highest quality to automobile-driving consumers worldwide.

Advance Auto Parts Mission Statement

U.S. Headquarters: Roanoke, VA

While the name of the Advance Auto Parts company focuses on ts products, the mission statement does not.  Rather, Advance Auto Parts focuses its employees on honesty, integrity, and mutual trust between employees and customers.

Audi Group Mission Statement

U.S. Headquarters: Herndon, VA
International Headquarters: Ingolstadt, Germany

The mission of the Audi Group focuses on innovation, positive experiences, and corporate responsibility, the sum total of which, the company believes, will create "customer delight."

AutoZone Mission Statement

U.S. Headquarters: Memphis, TN

AutoZone Auto Parts uses an interesting, but somewhat complicated acronym at the heart of its official mission, vision, and values.  It's Customer Service Pledge and Values use "WITTDTJR" solutions to put the customer first and provide car repair and maintenance advice that is trustworthy.


U.S. Headquarters: Woodcliff Lake, NJ
International Headquarters: Munich, Germany

BMW is a premium product at a premium price and its mission statement reminds employees of the type of premium customer experience that should be associated with that.


U.S. Headquarters: Detroit, MI
International Headquarters: Republic of Singapore

The mission statement of the Chevrolet brand comes from the CEO of General Motors, its parent company, which includes five principles which involve employees, customers, and shareholders.


U.S. Headquarters: Auburn Hills, MI
International Headquarters: Windsor, Ontario (?)

In the time immediately following its bankruptcy, Chrysler refocused its employees on a basic mission focused on quality cars and customer satisfaction, which helped the company emerge from bankruptcy and return o profitability.

Ford Motor Company

U.S. Headquarters: Dearborn, MI
International Headquarters:  Dearborn, MI World Headquarters (?)

The Ford Motor Company refers to its mission as a Vision, which is very much in alignment with the vision that its founder, Henry Ford had when the company first began.  

Harley Davidson

U.S. Headquarters: Milwaukee, WI
International Headquarters: Oxford, England (Regional Headquarters)

The spirit of the Harley-Davidson products and the Harley Davidson road experience are captured it the company's mission statement which focuses on "fulfilling dreams."

Honda Corporation

U.S. Headquarters: Marysville, OH
International Headquarters: Tokyo, Japan

Producing a high-quality vehicle is a common mission of the world's largest automobile companies.  Honda differentiates itself from its global competitors with corporate principles that include fresh ideas, youthfulness, harmony, and joy.


U.S. Headquarters: Fountain Valley, CA
International Headquarters: Seoul, South Korea (2001)

The lofty mission of the Hyundai Automotive Group encompasses the future of mankind, which the company intends to positively influence with its Innovative solutions, human-centric services, and eco-friendly products.


U.S. Headquarters: Irvine, CA
International Headquarters: Hiroshima, Japan

Mazda's mission statement attempts to engage employees at an emotional level by focusing them on "exciting" products that "delight" customers.


U.S. Headquarters: Cherryhill, NJ currently    Sandy Springs, GA (2018)
International Headquarters: Stuttgart, Germany

The Mercedes-Benz USA group has its own mission, which is six values that "drive" its USA sales and manufacturing.  Together with the six global principles of its parent company, Daimler Group, the Mercedes-Benz American employees are well guided.

Nissan Motor Company

U.S. Headquarters: Franklin, TN
International Headquarters: Yokohama, Japan

The Nissan Motor mission statement is all about the Customer Promise and the way that Nissan actions and decisions fulfill that promise today and in the future.

O'Reilly Auto Parts

U.S. Headquarters: Springfield, MO

The mission statement of O'Reilly Auto Parts Stores is more focused on the nuts and bolts of the auto parts business than its major competitors, making reference to the right combination of price, quality, and customer service that it wants its employees to deliver.

Pep Boys 

U.S. Headquarters: Philadelphia, PA

Caring for people before caring for their cars is what the Pep Boys mission statement is all about.


U.S. Headquarters: Cherryhill, NJ
International Headquarters: Tokyo, Japan

The Subaru mission statement is its Corporate Philosophy, which is focused on technology, relationships, and global progress.

Toyota Motor Corporation 

U.S. Headquarters: currently  Torrance, CA - Dallas, TX (2017)
International Headquarters: Toyota, Japan

Toyota focuses its employees on a mission much larger than individual vehicles sold to individual people in individual dealerships.  That is, how to move people around the planet in a better way.

Volkswagen Group 

U.S. Headquarters: Herndon, VA
International Headquarters: Wolfsburg, Germany

The mission statement of the Volkswagen Group is all about the responsibilities of doing business, and how a responsible company can be of benefit to consumers.