Amazon Prime Day 2021: What to Know Before the Sale
Stock up on discounted work must-haves, from office chairs to printers
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Savvy shoppers are gearing up and exercising their scrolling and clicking fingers, to be sure to grab the best deals during Amazon Prime Day. When Prime Day rolls around, Amazon slashes prices for deals that are Black Friday worthy making it a great time to stock up on must-haves for work and play. If you’ve been holding out for a new television, laptop, or printer, Prime Day might be the best time to strike.
While specific deals won’t be revealed until time draws near, you can bet that Echos, Kindles, and a DNA kit or two will be up for grabs at prices that are hard to pass up. For some insight on what you can expect this year, here’s a look at Amazon Prime Day of days gone by, including the best categories to shop and best sellers from the last event.
When is Amazon Prime Day 2021?
Amazon Prime Day starts on Monday, June 21, and runs for 48 hours, ending at the end of the day on Tuesday, June 22. Sales start at 12 AM PDT on June 21, and end at 11:59 PM PDT on June 22.
What is Amazon Prime Day?
Amazon’s first Prime Day was held on July 15, 2015. Announced via press release just a few days prior, the retail giant envisioned the event as an observance of its 20th anniversary and held the promise of more deals than Black Friday.
Initially launched as a one-day shopping extravaganza, Amazon Prime Day has since expanded— no doubt in response to incredible sales numbers and high demand. In 2020 and 2019, the event ran for 48 hours, and in 2018 Prime Day deals ran for an impressive 36 hours.
Amazon Prime Day has turned into a retail holiday of sorts, and it is “observed” or “celebrated’ in 18 countries around the world, raking in billions of dollars in sales.
One thing to keep in mind is that you have to be a Prime member to participate, but you can sign up for a free 30-day Prime member trial as an alternative.
When Do Prime Day Deals Start?
Keep your ear to the ground because, in Prime Days past, members have been able to take advantage of sales a few days prior to the event's kick-off.
What Categories Are Best to Shop?
For Prime Day, Amazon slashes prices on items across myriad categories. Shoppers can always expect deep discounts on Amazon Echo and the brand's key products and proprietary electronics, including Amazon Fire Sticks, Fire Cubes, and, of course, Kindles.
According to a post-event press release last year, the top-selling categories for third-party sellers included bedding, wireless accessories, nutrition and wellness, arts, crafts and sewing, and health care.
What Will Be on Sale During Prime Day?
In the same press release, Amazon shared a comprehensive list of the event’s best-sellers from around the world. Bestsellers in the U.S. from the 2020 Prime Day include:
- iRobot Roomba Robot Vacuum
- MyQ Wireless & WiFi Enabled Smart Garage Door Opener
- LifeStraw Personal Water Filter
- Goli Apple Cider Vinegar Vitamins
- Kids Against Maturity: Card Game for Kids and Families
Customers also purchased millions of Alexa-compatible devices during the Prime Day event, and the Echo Dot was the most popular item purchased on Prime Day globally.
What About Shopping Locally?
For some business owners, there’s a certain lure to Amazon Prime Day, and many wait in anticipation. “Buying from a regular store is highly time-consuming when compared to online shopping. Moreover, you need to visit multiple stores to find the best deal for your needs," says Martin Orefice, the Founder of Rent To Own Labs. "The best thing about Amazon Prime Day is that you find all the attractive deals at one place, which cuts all the hassle of shopping. Plus, it helps you save valuable time and eliminate the problem of transportation. Amazon fulfills everything for you.”
And on the flip side, Amazon's “Support Small” program lets buyers choose products from local and small retailers. All you have to do is choose your region: Pacific, Rocky Mountains, Northeast, Southwest, Midwest, or Southeast. “For small businesses like ours, Amazon Prime Day is a way to not only buy office necessities at discounted prices but also to give one or more of us–local or small businesses—a boost in sales on one of the world’s largest shopping days," says Avner Brodsky, co-founder, and CEO of Superwatches.com.
Are There Other Stores That Have Prime Day?
As a result of Amazon Prime Day’s overwhelming success and not to be outdone, other retailers tend to announce their own blowouts that coincide with Prime Day. In the past, Target, Walmart, Best Buy, and Kohl’s have tossed their hats in the ring. In 2020, Wayfair slashed its prices on a slew of top-rated items to compete with Prime Day.
In addition to large retailers running their own sales, Prime members will also find specific brands and digital suites on sale within Amazon. For example, in 2020, Amazon ran sales on several packages of Adobe Creative Cloud.
What Can I Shop on Sale Right Now?
While you can’t shop Amazon Prime Day just yet, here’s what our readers bought the most last year. Whether you're starting a new business, or looking to update some of your current office setup, keep an eye on Prime Day deals. Be sure to bookmark this page as we’ll update when Prime Day is announced.
LG OLED 77-inch CX 4K Smart OLED TV with AI ThinQ
With OLED pixels that emit their own light, this LG TV delivers stunning picture quality and the highly coveted “perfect black.” What’s more, this TV features 4K AI processors that drive superior picture and sound, and with over a billion rich colors and infinite contrast, you’ll capture every last detail.
Modway Articulate Ergonomic Mesh Office Chair
Modway’s ergonomic office chair features a breathable mesh back, passive lumbar support, and a 6-inch thick cushion that’s contoured and padded. Additionally, it has a weight capacity of 331 pounds and features adjustable armrests, one-touch chair height adjustment, and a 360-degree swivel for superior comfort.
Related: The Best Budget Office Chairs
Brother MFC-L8900CDW Business Color Laser All-in-One Printer
With a recommended monthly print volume of 4,000 pages, this all-in-one laser printer by Brother offers a low-cost printing solution for businesses with a large print or copy volume. The five-inch color touchscreen display offers easy navigation of the menu, and triple-layer security helps safeguard sensitive documents and offers a secure network connection. What’s more, this laser printer also features built-in wireless connectivity as well as a gigabit ethernet network interface that allows for easy setup and sharing on a wireless or wired network.
Related: The Best All-in-One Laser Printers
HP Color LaserJet Pro Multifunction M479fdw Wireless Laser Printer
Print, copy, fax, scan, and keep your business humming with this HP LaserJet Pro wireless printer. This printer features two-sided scanning, a 50 sheet auto document feeder, and a 250 sheet input tray. You’ll never have to worry about productivity with print speeds of up to 28 pages per minute. Additionally, this HP‘s Color Laserjet Pro is embedded with security features to protect sensitive data, like instant threat notifications and optional PIN/Pull printing.
Related: The Best Wireless Printers
Kolibri Signature 2-Pocket Bank Grade Mixed Money Counter Sorter & Printer
For businesses that operate with cash, this money counter and sorter keeps your business moving in the right direction. It automatically reads mixed stacks of bills, counts the total value, and sorts money based on denomination up to a speed of 1,200 bills/min. Plus, you can expect advanced counterfeit detection, an easy-to-use interface, a large display, and a convenient built-in printer to keep track of daily transactions.
Related: The Best Money Counters
Canon ImageFormula R40 Office Document Scanner For PC and Mac
Convert your paper documents into searchable digital formats with a document scanner. It can handle a slew of different document types including receipts, photos, business cards, reports, and contracts. With one-touch operation, the Canon ImageFormula scans both sides of a document simultaneously (at up to 40 pages per minute), and it’s equipped with a 60 sheet automatic feeder. Even better, connectivity to your computer is incredibly easy using the supplied USB cable.
Related: The Best Document Scanners
Homall High Back Gaming/Office Chair
Made with a thick steel frame and high-density shaping foam, this high-back chair makes a great addition to your office setup. It features a 360-degree swivel, multi-direction wheels, and has a load capacity of 300-pounds. This high-back chair is height adjustable and it’s orthopedically and ergonomically designed for maximum comfort and comes with a headrest pillow and lumbar cushion.
Related: The Best Office Chairs for Back Pain
Modway Veer Drafting Chair
This sleek and stylish drafting chair makes a great addition to any office. It features a 360-degree swivel, a breathable mesh back, lower back lumbar support, and a padded waterfall mesh seat. The stool's one-touch height adjustment ranges from 21.5-inches to 29.5-inches off the ground, and the armrests rotate up for maximum comfort.