Alyssa Gregory

Alyssa Gregory - headshot

Alyssa Gregory contributes to The Balance as a small business expert with 20 years of experience in the business world. She writes on all topics related to starting and growing a business, and has authored more than 2,500 articles for The Balance and other popular small business websites. Her business expertise and insight has been featured in Forbes, The New York Times, Newsday, Fox Business, Martha Stewart Living Radio, MSNBC, Inc. and others. 

In 2011, Alyssa leveraged her passion for supporting small businesses and founded the Small Business Bonfire, a social, educational and collaborative community for entrepreneurs that provides actionable tips and tools through a daily small business blog, a weekly newsletter and a free online community.


Alyssa's entrepreneurial journey started in 1999 when she launched her first business, a web and graphic design company named AMA Web Design. Despite her best efforts, the business failed miserably. Alyssa took the lessons she learned and tried again in 2004, launching avertua, a virtual assistant business that focused on providing remote, real-time administrative, operational and marketing assistance to small business owners worldwide. Through avertua, Alyssa helped more than 150 small business owners become more productive, efficient, focused and profitable.  

After more than a decade with avertua, Alyssa streamlined her business model and began to provide marketing consulting services to small and micro businesses. She now partners with business owners to create and execute customized marketing strategies that build strong, memorable and successful brands.

In addition to writing actionable and motivating articles, actively building the Small Business Bonfire brand and consulting small business owners, Alyssa's business experience includes a variety of design and marketing positions with organizations including a Fortune 500 technology company, a financial startup, a prestigious boarding school and one of the largest telecommunications companies in the world. 

In her spare time, Alyssa loves to chat with both individuals and groups about starting, managing and growing small businesses. She has a passion for creating opportunities for collaboration and sharing knowledge.


In 1999, Alyssa earned her bachelor's degree in Corporate Communications with an emphasis on business from Susquehanna University. Always focused on keeping her skills current and expanding her expertise, Alyssa returned to school years later and received her master's degree in Integrated Marketing Communications from West Virginia University in 2015.