Affiliate Marketing Tools to Power Your Sales
An Investment in Tools Will Pay Dividends
If you have decided to go down the path of recruiting top affiliates to sell your products on your terms, make sure that you are equipping them to sell your products. Affiliate marketing is an active marketing discipline for you and not an abnegation of your marketing responsibilities. Here are some of the best affiliate marketing tools you can provide your affiliates.
Create an Outstanding Landing Page
The single most influential factor that converts a visitor is the quality of the landing page. This is one place where you do not want to cut costs. Create an outstanding landing page. Think of it as a one-time investment (though you will quite likely have an iteration or two before you finally understand what works for you).
Help Them Out With a Compelling Product Description
Give your affiliates product descriptions they can use. Appreciate the fact that these will be used on many platforms, so compose descriptions with a wide variety of word-counts. Find out what works on Facebook, Twitter, Instagram, and the like.
One Picture Is Worth a... Create Snazzy Image Ads
Create animated as well as static image ads. Make sure to work with more than one layout and color scheme. This will help your affiliates embed the banners on their websites or other media. Here are some standard ad sizes. I recommend that you service all these sizes.
Create animated as well as static image ads. Make sure to work with more than one layout and color scheme. This will help your affiliates embed the banners on their websites or other media. Here are some standard ad sizes. I recommend that you service all these sizes:
- 468 x 60 Standard Banner
- 728 x 90 Leaderboard
- 336 x 280 Large Rectangle
- 300 x 250 Rectangle
- 250 x 250 Large Square
- 160 x 600 Broad Skyscraper
- 120 x 600 Narrow Skyscraper
- 120 x 240 Short Skyscraper
- 240 x 400 Wide Skyscraper
- 234 x 60 Half Banner
- 180 x 150 Small Rectangle
- 125 x 125 Square Button
- 120 x 90 Small Button
- 120 x 60 Tiny Button
- 88 x 31 Icon
- 300 x 600 Half Page Banner
Give Them Some Ready-to-Use Social Media Updates and Images
Social media is really popular -- even with shoppers. Provide some readymade Facebook updates, tweets, and the like, so that affiliates can immediately post them to direct traffic to you.
Develop Videos, Articles, and Other Pre-Sales Content for Affiliates
In addition to the above, any other content that you prepare for affiliates will only help you help them sell on your behalf. At your end, these would be one-time exercises, but affiliates will be able to use them over and over again.
Share Proven Best Practices
As a seller of the goods you sell, you already have lots of data and experience about what really works. Distill the learning from that and present it to your affiliates so that they can "hit the ground running."
Generate Keyword Lists to Target in Search Engines
Many affiliates like to invest in PPC ads by bidding on keywords in search engines. Instead of making each one of them do the keyword building exercise, why don't you make a well thought out list of keywords that your affiliates can use?