Advertising & Market Research
The best advertising starts with smart and comprehensive market research. See how to use market research as part of your advertising planning, and see how market research has played a key role in famous advertising campaigns.
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Here Are Some Things to Consider When Measuring Brand Equity
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25 Advertising Quotes To Inspire You
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Ralph Lauren Launches Multichannel Campaign to Appeal to Audiences
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Learn About How Market Researchers Help Choose the Movies You See
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Look Both Ways Before You Cross - Your Customers Are Driving
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Learn About Brand Management and How Important Market Research Is
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Advertisers Follow Consumers Across Channels
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Learn About Quantitative and Qualitative Segmentation Research
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Learn About Revolutionary Technology-Based Trends in Market Research
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When Is Market Research Really Marketing Research?
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Learn How Market Research Links Life Stage to Ad Effectiveness
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Coca-Cola Awarded for Advertising Innovation as Marketer of the Year
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American Airlines Creates Sky High Re-Brand
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Learn About Coca-Cola - the Anti-Obesity Campaign
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Ride Sharing: Mi Coche, Su Coche
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Marketing Terms That Every Market Researcher Should Know
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The Relentless Science of Database Marketing
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Learn How Probability and Non-Probability Samples Differ
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