Get to Know Us

About Us

The Balance Small Business makes launching and managing your own business easy. It is home to experts who provide clear, practical advice on entrepreneurship and management. Whether you’re just starting up or you want to take your company to the next level, our 20-year-strong library of more than 7,000 pieces of content will answer your questions and turn your business dreams into reality.

The Balance is part of The Balance family of sites, including The Balance and The Balance Careers, covering personal finance, career, and small business topics. With more than 24 million monthly visitors, The Balance is among the top-10 largest finance properties as measured by comScore, a leading Internet measurement company. Our more than 50 expert writers have extensive qualifications and expertise in their topics, including MBAs, PhDs, CFPs, other advanced degrees and professional certifications.

The Balance family of sites have been honored by multiple awards in the last year, including The Telly Awards, The Communicator Awards, and Eppy Awards.

Our Experts

The Balance’s expert writers all have extensive writing and professional experience in their fields. Here are a few of our writers:

Brian Edmondson

Online Business Expert

Brian is an author, speaker, and consultant who helps online businesses and entrepreneurs start and grow their businesses. He is the author of several books related to online marketing and business, including Internet Marketing Made Easy. He has also consulted and worked with companies including Early to Rise, The Learning Annex, and Peak Potentials. He has written for The Balance, and prior to that, About.com, since 2014, and also covers bitcoin and cryptocurrency topics.

Brian received a B.S. in Finance and a B.S. in Economics from The Pennsylvania State University, and previously worked as a financial analyst and financial advisor for Merrill Lynch and Prudential Financial.

Jean Murray, MBA, PhD

Business Law and Taxes Expert

Jean has over 35 years' experience teaching business startup, finance, tax, and legal issues. Her publications include The Complete Guide to Working for Yourself and The Complete Guide to Writing Effective and Award Winning Business Proposals.

Jean has an MBA and Ph.D. in small business management and entrepreneurship. She has covered business law and taxes for The Balance, and prior to that, About.com, for more than a decade, writing hundreds of articles on topics ranging from tax deductions to accounting to employee payment issues.

Marianne Bonner

Business Insurance Expert

Marianne has worked in the insurance industry for more than thirty years. During her time in the insurance industry, Marianne has worked as an underwriter, analyst, and vice president for companies including Safeco, Marsh USA, and the Continental Insurance Company.

She received her MBA from Oklahoma City University and has achieved numerous professional designations, including the Chartered Property and Casualty Underwriter (CPCU) and the Associate in Risk Management (ARM). She has covered business insurance topics for The Balance, and prior to that, About.com, since 2013.

Editorial Guidelines and Quality Standards

At The Balance, we take great pride in the quality of our content. Our writers create original, accurate, engaging content that is free of ethical concerns or conflicts. If you ever come across an article that you think needs to be improved, please reach out by emailing contact@thebalance.com.

No Individual Investment Advice

The Balance does not provide individual or customized legal, tax, accounting, or investment services. Since each individual's situation is unique, a qualified professional should be consulted before making financial decisions.

Product Recommendations

Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process here.

Our Team

Eunice Chi

General Manager

Eunice is General Manager of The Balance. Previously, Eunice was Executive Director at Fortune, Money and TIME (Time Inc.) overseeing consumer products and development. Other roles during her ten-year tenure included strategic planning, marketing, finance management and digital growth.

Prior to Time Inc., she was an Equity Research Financial Analyst at Bank of America covering real estate and the automotive industry.

Eunice received a B.A. in Economics from New York University and an M.A. in Education from Columbia University.

Matt Brownell

Editorial Director

As Editorial Director of The Balance, Matt leads all editorial operations and strategy for The Balance sites. He joined About.com’s Money Channel in 2013, and oversaw its transformation into The Balance.

Matt has more than eight years’ experience covering personal finance, and was previously a staff writer for The Street and AOL Daily Finance.

Matt received a B.A. in English from Harvard University.

Arturo Conde

Content Manager

Arturo is a content manager for The Balance. He joined About.com’s Español site in 2012, and worked on other verticals including Education and Careers.

Arturo has 10 years experience covering politics, immigration and pop culture for Fusion, Univision, NBC Latino, City Limits, and other publications in Spanish and English. Previously he was the director and publisher of NACLA, a nonprofit publication that has covered Latin America for over 50 years.

Arturo received a M.S. from the Columbia University Graduate School of Journalism.

About Dotdash

The Balance is part of the Dotdash publishing family.

For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.

Here is an overview of our brands:

Verywell (Health and Wellness): The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. More than 16 million people use Verywell sites each month to feel better and be healthier.

The Spruce (Home and Food): The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach 30 million people each month.

The Balance (Personal Finance): The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to over 24 million people each month.

Investopedia (Investing and Financial Education): Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches over 13 million people each month.

Lifewire (Tech): Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps over 10 million people each month get the most out of their technology.

TripSavvy (Travel): TripSavvy delivers curated expert advice for family and vacation travelers. We help over six million people each month have the best travel experiences.

Thoughtco (Education and Information): ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps over 13 million people a month become lifelong learners.

Senior Management Team

Neil Vogel

Chief Executive Officer

Neil Vogel is CEO of Dotdash, having assumed the role in April 2013.

Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, The Telly Awards, and Internet Week New York and Europe.

Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.

Neil received a B.S. in Finance from the Wharton School of Business at the University of Pennsylvania.

Tim Quinn

Chief Financial Officer & Head of Strategy

Tim is the Chief Financial Officer of Dotdash and joined the company in January 2015. Prior to joining About.com, Tim was CFO of Axial, an online professional network that helps entrepreneurs and small businesses access capital.

Tim spent more than a decade with American Express where he was a Senior Vice President of Finance and Operations at Vente Privee USA, an e-commerce joint venture between American Express and Vente-Privee Europe. Tim spent the majority of his time at American Express as a Vice President in the Corporate Development Group where he sourced, executed and monitored equity investments and M&A transactions supporting all of Amex’s global business lines.

Tim started his career in middle market investment banking at Ladenburg Thalmann and prior to that in private equity at Wade Capital. Tim graduated from the University of Virginia with a Bachelor of Science degree in Commerce and lives in New York City with his wife and twin daughters.

Alex Ellerson

Chief Operating Officer

Alex Ellerson is the Chief Operating Officer for Dotdash.

Before joining Dotdash, Alex served as the General Counsel & Chief Operating Officer at Howcast, a leading producer of high-quality, low-cost, online how-to videos. Prior to joining Howcast, Alex was the Head of Entertainment and Premium Content Partnerships for Google Video and YouTube, and earlier, a General Manager and Senior Director of Business Development at Yahoo! (working on both Yahoo’s Media and Entertainment and Search teams).

He was also the COO & General Counsel for CMJ (host of the annual CMJ Music Marathon conference), an Associate at the law firm of Cravath, Swaine & Moore, and a law clerk to The Honorable Amalya L. Kearse (U.S. Court of Appeals for the Second Circuit).

Alex holds a JD from Columbia University School of Law and a Bachelor of Arts degree from Swarthmore College. He is also a member of the Planning Committee of the New York Chapter of The Copyright Society of the USA.

Andrew Gorenstein

President of Advertising & Partnerships

Andrew Gorenstein is President of Advertising & Partnerships for Dotdash and joined the company in December 2016. Before joining Dotdash, Andrew held executive roles as the President of Media & Advertising and Chief Revenue Officer for Gawker Media, where he led the revenue team and created an award-winning product suite to sell across their multiple vertical brands. Prior to Gawker Media, Andrew held sales leadership roles at Condé Nast and Forbes.

Andrew has worked aggressively to accelerate, and ultimately redefine and align the relationship between advertisers, brands and publishers. In 2013, Andrew was named one of AdAge’s 40 under 40.

Andrew received his Bachelor’s degree in History from Boston University.

Dr. Jon Roberts

President Dotdash Finance

Dr. Jon Roberts oversees the finance media properties at Dotdash (Investopedia and The Balance). He has been with Dotdash since 2013 and previously held roles as Chief Innovation Officer and Head of Data Science, where he derived insights from more than 20 years of Internet data across thousands of topics. Prior to joining Dotdash, Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the space station. He also worked on the Pierre Auger telescope in Argentina.

Dr. Roberts received his Ph.D at the University of Southampton and his M.A. from the University of Oxford.

Nabil Ahmad

Chief Technology Officer

Nabil Ahmad is the Chief Technology Officer for Dotdash. Before joining the company in 2013, Nabil worked at Barnes & Noble serving as the head of technology for BarnesAndNoble.com. A career long engineer, Nabil’s experience includes consulting during the dotcom boom, working at healthcare services and media companies, and being the first employee and head of technology at Kwiry Inc., a venture-backed mobile startup.

Nabil received his B.A. in Molecular Cell Biology, with emphasis in Cell Developmental Biology, from the University of California at Berkeley.

Meredith Worsham

Vice President, Communications

Meredith Worsham is Vice President of Communications for Dotdash. Meredith has been with the company for nearly ten years, working her way up from Account Coordinator to now Vice President, where she oversees media relations, strategy development, internal and external communications and special events for one of the fastest-growing digital media companies and its vertical brands.

Previously, Meredith held various public relations roles at MSL, a leading PR Agency in New York, and worked on health accounts including Sanofi Aventis, Allergan and Phillips Healthcare.

Meredith holds a BA in Communications with a minor in History from Elon University in North Carolina.

Jeff Hartwig

General Counsel & Corporate Secretary

Jeff Hartwig is the General Counsel & Corporate Secretary for Dotdash.

Before joining Dotdash, Jeff spent six years at Dow Jones & Company, Inc. where he served as counsel to the digital and print production groups of The Wall Street Journal. Prior to joining Dow Jones, Jeff was an associate attorney at the law firm Morgan, Lewis & Bockius, providing legal counsel to emerging businesses on their financing, intellectual property and general corporate matters.

Jeff holds a JD from the University of Pittsburgh School of Law and a Bachelor of Arts degree in French from San Francisco State University. He is also a member of IAB’s Legal Affairs Council.

Rob Braithwaite

Senior Vice President, Site Hosting & Operations

Rob Brathwaite is Senior Vice President of Operations at Dotdash. He also oversees IAC Publishing global shared services team.

Starting at the company in 1996, he is the longest tenured team member. Robert has been instrumental to bringing about change at Dotdash over the past two decades.

Robert holds both a B.S.c and M.S.c in Information Systems and Management from New York University.

Adam McClean

Senior Vice President, Product

Adam McClean is the Senior Vice President of Product at Dotdash and joined the company in 2014. Prior to joining the company, he was the Director of Product at Waybetter, Inc. Previously, he held roles at Barnes and Noble and Condé Nast Publications. Adam brings more than a decade of experience in start-ups, e-commerce, and premium publishing to Dotdash.

Adam received a B.A. in Communications from DePauw University.

Tre Jones

Senior Vice President, Growth

Tre Jones is the SVP for Growth at Dotdash. He leads a team of engineers and marketers at Dotdash dedicated to growing our consumer audience through continuous improvement of our content and product.

Prior to Dotdash, Tre was VP of search marketing at Everyday Health. Tre holds a Masters of Business Administration from the NYU Stern School of Business and has a bachelors from the University of North Carolina at Chapel Hill.

Colleen Gangl

Vice President, People

Colleen Gangl is the VP, People of Dotdash, joining the company in 2018.

Colleen brings over 15 years of experience in her field across multiple industries including retail, technology and digital media. At Dotdash she is responsible for all areas of the People function including talent acquisition, talent development, business partnering and people operations. She is dedicated to partnering with her colleagues to cultivate a working environment that allows team members to do their best work.

Colleen received her Masters in Human Resource Management from Rutgers University and has a BA in Art History from the University of Delaware.

Contact Us

Whether you have a comment or suggestion to share, we look forward to hearing from you. Feel free to reach out by emailing contact@thebalance.com.

For press inquiries, email us at press@thebalance.com.

If you would rather call us or send us a letter, you can reach us at 1500 Broadway, New York, NY 10036 | 212-204-4000.